If the business you needed didn’t have a website, but only a Google+ page or an obscure entry in an online directory? Will you continue to enter that business or find one that can provide you with the information you need immediately and from the comfort of your home? This is the reality of living in the twenty-first century: customers find business information and product offerings on websites, and small businesses lag behind without an online presence

Increase reliability

Businesses without websites, despite their physical location being professionals, feel inexpensive, unreliable, and get stuck in a secondary era. If a business is not required to invest thousands of dollars or more dollars, customers need to Why should I go often? The absence of a website has not only questioned a business’s spending priorities, but it also raises concerns about how attractive and effective management is.

In addition, the design of the website should be commensurate with the cost of the product or service, as websites are often customers for a small business. Lawyers with HTML websites with 1996 aesthetics are not finding many clients as a law firm with a modern website. A professional, high-quality website should be expected to make a good first impression for every small business.

(Practically) free advertising

All businesses, whether large or small, are required to advertise. Even a local business that sells products to a local customer base needs to have an online-to-offline strategy that complements a paper-based marketing campaign. Imagine being able to exclude passengers with unlimited room for text and pictures; This is what a website should be.

Let’s consider an example of a local car repair business. Without a website, the business would have to rely on word-of-mouth advertising and the occasional coupon campaign for discounted services. Customers may wonder what exactly the business do – does the company only replace car tyres? Can they change the oil? Will they work under warranty? With a website, small businesses can offer every single product and service, offering prices as well as photos, at virtually no charge.

 

Get more customers

Websites also make advertising through word-of-mouth incredibly easy. Without the Internet or social media, it can be difficult to tell friends about small business. Today, websites encourage people to tell others about their journey with pop-ups and reminders so they can “like a business” or “share a link” on social media for small businesses with an edge over the competition The capacity of shares and online referrals is very high.

Some small business owners believe that a Facebook Inc. fan page has a substantial online presence. While a fan page can provide the necessary information such as opening time and a map, it is a heartless way to communicate with customers. There are not many people without just one Facebook account, meaning that many potential customers are not included, a Facebook page simply lacks the unique features if the online presence of a business is limited to Facebook. , Then the company would be just one car repair shop in a sea of ​​countless Facebook pages.

Be convenient, beat the competition

On the other hand, having a website is none of the competition. Imagine the way to grow a customer base, many decades ago, by being the only print shop in the city with a phone number. Focusing on printing and developing better products at other stores and offering lower prices. You are, however, the only shop that people can call for information. Everyone else inconveniences their customers by forcing them to come to the shop.

The same applies today, but with the Internet instead of the telephone. Forcing their customers to approach them in ways that lose them from inconveniences. A publicly listed email address and quick reply are required, as is an up-to-date and detailed website. Although small business owners believe that they do not have time to manage a website, not making time for anyone is detrimental to their business that they too cannot do business at all.

Bottom line

Business owners, big and small, do not believe they need a website. In fact, 46% of the 28 million small businesses in the US do not have a website regardless of the need for it or the lack of the fact that they believe social media such as Facebook is enough, small business owners embrace technology Need to be applied. Although owners do not want websites, customers have to do too much